Recently read an article about Steve Jobs being involved with developing the iPhone model that is to be rolled out after iPhone 4S. Although the AI application SIRI is a feature in iPhone 4S, the article still speculated Steve Jobs’ involvement with that feature, as SIRI’s technology is consistent with Steve’s philosophy of product design: “simple to use technology that seemingly brings magic to human’s life”. I am not an apple fan, actually I own no apple product myself, but I do acknowledge that Steve Jobs is the beacon of designing consumer products, and that piece of his philosophy will keep on inspiring more geniuses in the future.